Module CC.1.1: Advertising & Consumer Decisions

Standard: EPF.CC.1.1

Objective: Analyze the impact of advertising on consumer decisions.

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Lesson Overview

• Define advertising and marketing
• Discuss persuasive techniques
• Analyze effects on spending habits

Teacher Notes

• Use real ads and commercials
• Relate to students' purchases
• Discuss social media influence

Activities

• Ad analysis project
• Create a persuasive ad
• Debate: Are ads ethical?

Assessment

• Quiz on advertising techniques
• Written analysis of an ad

Resources

• NC DPI EPF Standards
• Ad Council resources